Email * Contact Number * Company Name * What does your company do? What products and/or services do you provide? * Who are the decison makers on this project? * What is you allocated budget for this project? * Why do you need a website? What are the top 5 business needs for your website? *
Think of this in terms of SMART (specific, measurable, achievable, relevant and time-bound) goals. For example, increase sales by 30% over 6 months, increase leads by 20% over 2 months, reduce admin costs by 10% over 4 months, etc.
Is there anything in your current site that serves the business well? If so, what is it and why? Who is your ideal target audience (customer)? *
Be as specific as you can. How old are they, what is their gender, where do they live, what are their interests, what is their social background, etc.
What are the top 5 reasons your target audience will visit your website? *
Is there any research you've conducted? Is it your prices, your services, etc.?
How do you want your target audience to feel when interact with your brand? *
What is the personal connection to your brand? Sophisticated and luxurious, safe and secure, edgy and excited, exclusive and cool, sense of belonging?
Who is your competition?
Who are they and do they have a website (provide links)? What are thinking and s there anything they are doing that you want to emulate?
Are there any websites you like the look of? Why? What does success look like to you in 12 months? *
What is your website strategy? How many visitors, leads, sales, etc.? Be descriptive.
Anything else you want to tell us?